Accessing cross object merge fields in Salesforce
At present accessing cross object merge fields in email templates is not possible. You need to create a formula field pointing to the related object's custom field. Also if the related object's field's type is of "Long Text", it won't show up in advanced formula editor while creating the field. We should choose alternative type Text Area.
Reference:
http://success.salesforce.com/ideaView?id=08730000000Brk7AAC
Reference:
http://success.salesforce.com/ideaView?id=08730000000Brk7AAC
If you use Outlook you no can do this. You can create/manage your templates in Salesforce, including fields from multiple objects, and then merge/send those templates from Outlook. You can learn more here - http://www.contactmonkey.com/blog/cross-object-fields-in-salesforce-email-templates-fixed
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